Supermarkets 'reviewing strategies'
%VIRTUAL-SkimlinksPromo%Growing pressure on prices among Britain's big four supermarkets has led to the lowest growth in the sector for 11 years, new figures have shown.
The big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - continue to be squeezed to varying degrees between discount retailers such as Aldi and Lidl and upmarket rivals such as Waitrose, according to the latest till-roll figures from Kantar Worldpanel.