Debenhams shake-up as profits dive

Updated
File photo dated 9/1/2013 of a Debenhams store in Swindon, Wiltshire, as Debenhams is to refocus its promotional strategy after a disastrous Christmas trading performance led to a sharp fall in half-year profits. PRESS ASSOCIATION Photo. Issue date: Tuesday April 15, 2014. The department store chain, which has 158 outlets in the UK, will also look to speed up delivery times in its online operation and said it is in discussions to introduce a number of

%VIRTUAL-SkimlinksPromo%Debenhams is to refocus its promotional strategy after a disastrous Christmas trading performance led to a sharp fall in half-year profits.

The department store chain, which has 158 outlets in the UK, will also look to speed up delivery times in its online operation and said it is in discussions to introduce a number of "well-known" brands into its shops.

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