Aldi 'swap and save' advert banned

Press Association
Supermarket stock
Supermarket stock

%VIRTUAL-SkimlinksPromo%An Aldi advert challenging viewers to "swap and save" on their regular supermarket has been banned after rival Asda complained that it would mislead consumers.

The television ad featured a woman, who had taken up the challenge and shopped at her usual supermarket for four weeks and then at Aldi for four weeks, saying: "...it's cheap and it's good.