Undated handout issued by the Advertising Standards Authority (ASA) of a Paddy Power advert offering a refund on all losing bets if Oscar Pistorius is found not guilty of the murder of his girlfriend Reeva Steenkamp, which has became the most complained-about UK ad of all time two weeks ago, partly fuelled by an online petition on Change.org objecting to it. PRESS ASSOCIATION Photo. Issue date: Wednesday March 19, 2014. The ad, which appeared once in The Sun on Sunday, showed an image similar to an Oscar statuette with the face of Pistorius, next to text stating:
%VIRTUAL-SkimlinksPromo%Paddy Power brought advertising into disrepute with its Oscar Pistorius "money off if he walks" campaign that drew a record 5,525 complaints, the regulator has ruled.
The bookmaker's ad became the most complained-about UK ad of all time two weeks ago, partly fuelled by an online petition on Change.org objecting to the offer of a refund on all losing bets if the South African Paralympian is found not guilty of the murder of his girlfriend Reeva Steenkamp.
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