Kiddicare to be sold after flop

Updated
Inside WM Morrison Supermarkerts Childrens Clothing Store Kiddicare
Inside WM Morrison Supermarkerts Childrens Clothing Store Kiddicare

Children's and baby wear retailer Kiddicare has become a victim of the troubles at Morrisons - just three years after it was taken over by the supermarket.

Chief executive Dalton Philips oversaw the purchase of the family-run online business in 2011 as the grocer sought to develop its own web retail expertise.
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