Morrisons brings on milk price war - 84p for four pints

Adrian Holliday
FTSE 100
FTSE 100

Morrisons now sell the cheapest milk in the UK. The struggling Yorkshire-based supermarket has slashed the cost of two litres of milk, or four pints, from 97p to 84p for its Meadow Park milk brand. That means Morrisons, whose sales sank 2.5% in the 12 weeks to 2 February, undercuts key rival Tesco and Asda. Will competitors cow-er in response - or match Morrisons? %VIRTUAL-SkimlinksPromo%