Tesco slashes milk to £1 - but is it too little too late?

Adrian Holliday
BRITAIN TESCO
BRITAIN TESCO

In an effort to win back sales and customers, Tesco has slashed the cost of four pints of milk from £1.39 to £1. Tesco claims the move will not hurt British farmers. However, Tesco's price cut does not undercut German discount players Aldi and Lidl which have been selling four pints for £1 for some time - as has Asda. More sales chicanery from Tesco? %VIRTUAL-SkimlinksPromo%