Chat show host Sir Michael Parkinson is to interview high-profile celebrities and chefs.
The 78-year-old broadcaster and journalist is to host a series of programmes which will be shown on Waitrose TV in the spring.
He will also contribute to Waitrose Weekend, a free weekly newspaper covering various aspects of food, drink, entertainment, news and sport, which is available in stores every Thursday.
Sir Michael, who has fought a successful battle against prostate cancer after being diagnosed with the disease last year, said: "I'm delighted to be working with Waitrose on this new series. It allows me to indulge in two of my favourite things - good food and interesting conversation."
Waitrose marketing director Rupert Thomas said: "Sir Michael Parkinson is one of Britain's best-loved and most accomplished talk show hosts. This, combined with his interests in food, cooking and cricket, will create compelling viewing and reading for Waitrose TV and Waitrose Weekend. We're thrilled he's agreed to work with us."
The shows will be available on Waitrose TV via a computer, tablet or smartphone at waitrose.com/tv.