A very different kind of 'Welcome to Wales' sign has been setting male commuters' pulses racing on the A465 Welsh border.
The pop-up billboard, which was installed on Sunday morning, carries the phrase 'Hello Boyos' - a cheeky nod to the iconic Wonderbra ads of the mid 90s, which launched model Eva Herzigova's career, and was also the reason for a rise in traffic accidents.
Erected by MTV bosses to celebrate the third season of reality TV show The Valleys, which hits TV screens on Tuesday night at 10pm on MTV, the eye-popping sign features three of the show's biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan, in racy underwear.
The striking design is being trialled on the A465 Welsh border, but is due to be rolled out at several crossings into Wales later this week in advance of the new series airing.
MTV UK's Jo Bacon told Aol Travel: "We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads."
Well, it's certainly spiced up boring motorway trips for some travellers.
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