Hello Boyos! Racy 'Welcome to Wales' road sign causing a stir
AOL Travel
Updated
***EXCLUSIVE - FREE FOR USE*** ABERGAVENNY, UNITED KINGDOM - FEBRUARY 23: A front view of an MTV pop-up billboard depicting The Valley TV Reality Stars Natalee Harris, Lateysha Grace and Jenna Jonathan on February 23, 2014 in Abergavenny, Wales. A CHEEKY alternative ëWelcome to Walesí sign on the A465 Welsh border has been setting male commuterís hearts racing. The pop-up billboard, which was installed on Sunday morning (Feb 23), carries the phrase 'Hello Boyos' - a cheeky nod to the iconic Wonderbra ads of the mid 90s. Erected by MTV bosses to celebrate the third season of reality TV show The Valleys, which hits TV screens on Tuesday night at 10pm on MTV, the eye-popping sign features three of the showís biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear. The striking design is being trialled on the A465 on the Welsh border, but is due to be rolled out at several crossings into Wales later this week in advance of the new series airing. PHOTOGRAPH BY Dan Rowley / Barcroft Media UK Office, London. T +44 845 370 2233 W www.barcroftmedia.com USA Office, New York City. T +1 212 796 2458 W www.barcroftusa.com Indian Office, Delhi. T +91 11 4053 2429 W www.barcroftindia.com
A very different kind of 'Welcome to Wales' sign has been setting male commuters' pulses racing on the A465 Welsh border.
The pop-up billboard, which was installed on Sunday morning, carries the phrase 'Hello Boyos' - a cheeky nod to the iconic Wonderbra ads of the mid 90s, which launched model Eva Herzigova's career, and was also the reason for a rise in traffic accidents.
Erected by MTV bosses to celebrate the third season of reality TV show The Valleys, which hits TV screens on Tuesday night at 10pm on MTV, the eye-popping sign features three of the show's biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan, in racy underwear.
The striking design is being trialled on the A465 Welsh border, but is due to be rolled out at several crossings into Wales later this week in advance of the new series airing.
***EXCLUSIVE - FREE FOR USE***ABERGAVENNY, UNITED KINGDOM - FEBRUARY 23: A van driver takes a picture of an MTV pop-up billboard depicting The Valley TV Reality Stars Natalee Harris, Lateysha Grace and Jenna Jonathan on February 23, 2014 in Abergavenny, Wales.A CHEEKY alternative ëWelcome to Walesí sign on the A465 Welsh border has been setting male commuterís hearts racing. The pop-up billboard, which was installed on Sunday morning (Feb 23), carries the phrase 'Hello Boyos' - a cheeky nod to the iconic Wonderbra ads of the mid 90s. Erected by MTV bosses to celebrate the third season of reality TV show The Valleys, which hits TV screens on Tuesday night at 10pm on MTV, the eye-popping sign features three of the showís biggest stars Natalee Harris, Lateysha Grace and Jenna Jonathan in racy underwear. The striking design is being trialled on the A465 on the Welsh border, but is due to be rolled out at several crossings into Wales later this week in advance of the new series airing.PHOTOGRAPH BY Dan Rowley / Barcroft MediaUK Office, London.T +44 845 370 2233W www.barcroftmedia.comUSA Office, New York City.T +1 212 796 2458W www.barcroftusa.comIndian Office, Delhi.T +91 11 4053 2429W www.barcroftindia.com
MTV UK's Jo Bacon told Aol Travel: "We wanted to extend a warm Welsh welcome to everyone entering the country and put an entertaining spin on the boring traditional signs that clog up our roads."
Well, it's certainly spiced up boring motorway trips for some travellers.
