British Airways tops brands ranking
%VIRTUAL-SkimlinksPromo%British Airways has topped the latest Superbrands survey for the first time as Apple plummeted to 14th place below Kellogg's and Andrex.
The flag carrier beat more than 1,500 companies to the top of the annual ranking of brand strength in the UK, partly because of residual goodwill from its association with the 2012 Olympics and Paralympics, according to Superbrands council chairman Stephen Cheliotis.
