Five tricks supermarkets use, and how to beat them

Sarah Coles
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Which? has produced a report that reveals the tricks that supermarkets play on shoppers to give us less value for money - without us spotting it. Over the past 12 months it has been monitoring data from price comparison websites and the stores themselves, to reveal pricing strategies that catch consumers unaware. It said that the research found that 50% of shoppers had been caught out by them.

Here are five of the worst.%VIRTUAL-SkimlinksPromo%