10 tricks supermarkets use to get you to spend more

Julia Shawcross
women grocery shopping in...
women grocery shopping in...

You probably think you are too clever to fall for all the little tricks supermarkets are playing to get you to spend more – from store layout to smell, music and "fake" discounts. Everything is designed to get customers who 'just popped in to buy bread and milk' to linger and purchase more.

"Nothing in a grocery store is where it is by accident. Every item on a shelf has been planned," says Paco Underhill, author of Why We Buy: The Science of Shopping.