McVitie's biscuits in £12m relaunch

Press Association
Updated
LONDON - McVitie's rich tea biscuits, just out of the oven, w
LONDON - McVitie's rich tea biscuits, just out of the oven, w

Food giant United Biscuits is unveiling a £12 million campaign to relaunch its McVitie's brand, including a huge marketing drive.

The company said it was the biggest campaign of its kind for United Biscuits, moving most of the firm's sweet products under the McVitie's brand.
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