Cyclist in safety ad wore no helmet

Press Association
Embargoed to 0001 Wednesday January 29Undated still from a video issued by the Advertising Standards Authority (ASA) taken from a Cycling Scotland advert which has received five complaints. PRESS ASSOCIATION Photo. Issue date: Tuesday January 28, 2014. A television ad promoting safe cycling has been banned for showing a rider without a helmet pedalling along the middle of a road. The ad, part of a campaign by Cycling Scotland, five viewers complained that the ad was irresponsible and harmful because it showed a cyclist without a helmet or any other safety attire riding down the middle of the road. See PA story CONSUMER Cycling. Photo credit should read: Advertising Standards Authority /PA WireNOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Embargoed to 0001 Wednesday January 29Undated still from a video issued by the Advertising Standards Authority (ASA) taken from a Cycling Scotland advert which has received five complaints. PRESS ASSOCIATION Photo. Issue date: Tuesday January 28, 2014. A television ad promoting safe cycling has been banned for showing a rider without a helmet pedalling along the middle of a road. The ad, part of a campaign by Cycling Scotland, five viewers complained that the ad was irresponsible and harmful because it showed a cyclist without a helmet or any other safety attire riding down the middle of the road. See PA story CONSUMER Cycling. Photo credit should read: Advertising Standards Authority /PA WireNOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

%VIRTUAL-SkimlinksPromo%A television ad promoting safe cycling has been banned for showing a rider without a helmet pedalling along the middle of a road.

The ad, part of a campaign by Cycling Scotland, said in a voiceover: "Not a lot of people know this but you should treat a cyclist the way you treat a horse ... slow down, treat them with care and give them their space on the road."