£200m US investment boost for Hovis

Updated
Undated Premier Foods handout photo of a loaf of Hovis bread as Premier Foods is to get 200 million pounds of investment under a deal that will hand a major slice of the operation to an American firm. PRESS ASSOCIATION Photo. Issue date: Monday January 27, 2014. Premier Foods, which has owned Hovis since March 2007, hopes the creation of a joint venture with private equity firm Gores Group will help to reinvigorate the Hovis business after a long period of disappointing sales. See PA story CITY Hovis. Photo credit should read: Premier Foods/PA Wire

%VIRTUAL-SkimlinksPromo%Struggling bread business Hovis is to get £200 million of investment under a deal that will hand a major slice of the operation to an American firm.

Premier Foods, which has owned Hovis since March 2007, hopes the creation of a joint venture with private equity firm Gores Group will help to reinvigorate the Hovis business after a long period of disappointing sales.

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