Tourists and locals were shocked to see a bright green £240,000 Ferrari sports car stuck on the beach at Watergate Bay near Newquay, Cornwall, on Thursday.
The 458 Spider, which has a top speed of 200mph, got stuck while being used during a shoot for Official Ferrari Magazine, reports the Daily Mail.
The car had been on loan from the Carrs Ferrari dealership in Exeter, who explained: "Unfortunately, when the Ferrari 458 Spider was off-loaded from the trailer, the rear wheels bedded down into the ruts created by the tractor, giving the impression that the car had beached itself."
The company added that the car had not been driven onto the beach and had later been removed by the tractor without damage.
According to the Falmouth Packet, surf company Ann's Cottage posted a pic of the incident on their blog, and wrote: "A Ferrari stuck in sand at Watergate Bay yesterday whilst recording a TV ad! yikes."
The blog added: "The Ferrari 458 Spider can reach 60mph in just three seconds, however once loaded onto the beach it was going nowhere fast.
"A member of our web team watched in horror as the £240,000 super-car was unloaded from a trailer, only for it to immediately get bogged down in the wet sand and slowly begin to sink.
"After a short spell of panic and a look of fear on certain people's faces, a Land Rover came to the rescue and pulled it to safety.
"We're pretty sure it's not what the guys had planned for the photo-shoot but it certainly gave the bystanders a good show."
Watergate Bay is owned by the Watergate Bay Hotel, who had given permission for the shoot to be carried out there.
Best beaches in Cornwall
Ferrari worth £240k gets stuck on beach in Cornwall
One of Newquay's famous five beaches, this perfect horseshoe-shaped cove is great for swimmers, surfers and families. Don't miss: the Kitchen beach bar, with its laid-back atmosphere and music events, was recently named as one of Europe's finest in an Orange holiday guide. Who needs St Tropez when you can have Lusty Glaze?
With its white sand and frothy rollers, Gwithain beach is a real gem, and a particularly good spot for sunsets. Stretching for more than three miles right up to Godrevy Point, if you get this far you may be lucky enough to see the seal colony. Look out for pods of dolphins, too. Gourmet tip: Stop for a homemade cake at the Jam Pot, a listed historic building overlooking the whole of St Ives Bay.
By far one of the prettiest, safest and expansive beaches in the area, Mawgan Porth offers fabulous swimming, family surfing and body boarding. Top tip: Book in for a family sufing lesson at Kingsurf – the affable owner, Pete Abell, is an inspiration. Oh, and make sure you have a cream tea at the Merrymore Inn afterwards.
Bedruthan Steps forms part of one of the most spectacular sections of the north Cornwall coast. Huge outcrops of volcanic rock are scattered along the length of the beach – you can walk around them at low tide. Perfect if you: are relatively fit. Access to the beach is via a long and very steep staircase.... Arriving is more fun than leaving.
Although it's only a stonesthrow away from bustling Newquay, Crantock is a different world. This is a secret spot for avoiding the summer crowds: due to its relative remoteness, Crantock offers relative calm during the peak season. Top tip: Take the ferry from Newquay to Crantock Bay and stop at the Fern Pit Café.
Set in a steep valley, Portreath was once a busy port but it's now left largely to holidaymakers, surfers, and the odd fisherman. Perfect for: Scenic walks. The coastal footpath west towards St Ives Bay offers some jolly good scenery of the coastline, dotted by Deadman's Cove and Hell's Mouth – names which bear testament to the tales of shipwrecks and smuggling in the area.
Backed by lovely dunes and cliffs just a couple of miles outside Padstow, Harlyn Bay offers lots to explore and a sweeping cove popular with surfers. Don't miss: The cliffs at Trevose Head, which offer amazing views towards Pentire Head and Newquay beyond.
Often overlooked by holidaymakers, I think secluded Trevone beach is well worth a visit. A perfect mix of sand and rockpools makes it a lovely spot for families. Perfect if you: love crabbing or collecting shells.
Despite being one of the most popular beaches in north Cornwall, Polzeath still somehow manages to maintain a laid-back, typically Cornish character. The influx of families, surfers, bodyboarders, kayakers and sunbathers all mix happily on this glorious beach in unspoilt surroundings. Best for: Everyone. Last time I was here it was pouring with rain... but the kids still absolutely loved running around in their wetsuits on the open sands.
Bude is all about soft sand and space for everybody, with top-notch surfing. The eastern end of Summerleaze beach you'll find a seawater swimming pool, which is re-filled by the tide every day. Top tip: Bag yourself a beach hut at Summerleaze or Crooklets beach, with prices from £62 per week.
Ferrari worth £240k gets stuck on beach in Cornwall
Bring your own board or get a surf lesson at the Extreme Academy. Instruction is available all year round whatever the weather. But, if you just want the pressure of learning something new you can always just jump around in a wetsuit with a boogie board!
Whether you fancy a facial, a massage or a manicure there's a full menu of spa treatments available in stunning surroundings.
Admire the view of the bay and the hotel from the cliff tops. If you don't have a dog you can always borrow one from another guest!
Embrace the elements with a kite surfing lesson. It's easier than you think!
No that's not a picture on the wall that's the view.
The Hotel also hosts many events throughout the year including polo on the sand in September.
Pretend you're in the Caribbean whilst you're doing your morning lengths in the fabulous new "almost-infinity" pool. For the serious swimmers early mornings and evenings are kept child-free so you can concentrate on your swimming.
This may just been on your bucket list... Enjoy a relaxing soak with a view in one of the rooms with a chic roll-top bath.
Grab a coffee a burger or a glass of wine in the Beach Hut.
This is a sun-soaked view from the rock-pools of Fifteen restaurant, the Beach Hut and The Extreme Academy.