New ISA season 'a damp squib'

Press Association
piggy bank with glasses and...
piggy bank with glasses and...

The battle to attract savers as the new Isa season gets under way is in danger of turning into "a damp squib" with only a limited selection of deals to choose from, experts have warned.

The savings market traditionally livens up with a flurry of activity around this time of year, when competition hots up between banks and building societies to reel in the rush of savers who have not yet used this year's tax-free Isa allowance or attract those who are looking for somewhere to put their money when the next financial year starts.