Lucozade Sport TV advert banned

%VIRTUAL-SkimlinksPromo%A campaign for the drink Lucozade Sport has been banned following complaints about its central claim that the product "hydrates and fuels you better than water".

The television advertisement and a poster drew 63 complaints, including one from the National Hydration Council, challenging whether the claim by GlaxoSmithKline (GSK) broke advertising rules.