Sales soar for Next - what's it doing right?

Adrian Holliday
Next trading update
Next trading update

Two big Christmas high street winners so far - John Lewis and Next. Retail sales for Next, announced this morning, leapt 12% compared to last year for the period 1 November to 24 December.

Next has also hoisted its pre-tax profit expectations to £700m for the year and its share price has hit an all-time high (£60), up 53% in 12 months. What's the Next secret? %VIRTUAL-SkimlinksPromo%