Holidaymakers 'seek small changes'

happy holidays  written in sand

UK tourists are set to pursue a "same but different" approach to trips in 2014, according to travel organisation Abta.

A number of holidaymakers will be going to their usual foreign holiday country but choosing to stay at a different location, an Abta travel trends report said.

Abta also predicted that the baby boomer generation born in the first years after the Second World War would continue to travel widely in 2014.

Topping the list of destinations to watch in 2014 was Brazil, venue for next summer's football World Cup as well as host country for the 2016 Olympic Games.

Other countries on the emerging-destinations list include Antigua in the Caribbean, Cost Rica, Malaysia, Mauritius and Mexico.

Domestic city-break destinations set to do well in 2014 include London, Manchester, York, Blackpool and Edinburgh, while perennial favourites south-west England and the Lake District, as well as the Highlands, are likely to be popular for longer holidays.

Abta chief executive Mark Tanzer said: "We know that Brits hate to cut back on their holidays and after several years of tough market conditions, we are seeing early signs of more optimism among British consumers.

"However, with the squeeze on household budgets continuing, we are expecting that tried-and-tested destinations and package holidays will continue to perform well in the coming year.

"We are also expecting a range of other overseas destinations to prove popular in 2014, as well as another good year for domestic tourism after the heatwave in the UK in summer 2013."

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