Would you pay £280 for a £250 gift card?

Updated
Gift card
Gift card

Starbucks has sold what can only be described as the weirdest gift card on the high street this year. With the Starbucks Gilt Card, the company took the unusual step of charging more for the card than you got in credit, so to charge it up with £250 cost £280.

Surely you'd be crazy to get one... so why did they sell out seconds after going on sale?
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