Sky goes head-to-head with Blinkbox with 99p film rentals

Whether you're a Sky subscriber or not, you can now rent a Sky Store film, then stream it to your laptop or TV. Sky's move, announced today, pushes it right up against Vdio, Tesco's Blinkbox service, Lovefilm and Netflix, not to mention Apple's iTunes store and Virgin's own offering.

How disruptive is Sky's move for the competition? %VIRTUAL-SkimlinksPromo%