Shoppers await Black Friday bonanza

'Calendar Series Black Friday, November 26'

Retailers are promising consumers an early Christmas bonanza as the US shopping event Black Friday takes hold in the UK.

Some of the biggest names on the high street will be slashing their prices tomorrow, while Amazon is hoping to beat the 41 items it sold per second on Monday December 3 last year.%VIRTUAL-SkimlinksPromo%
The US event traditionally takes place on the Friday following Thanksgiving and marks the beginning of the Christmas shopping season.

It is followed by Cyber Monday on December 2, predicted to be the busiest day for online shopping.

John Lewis said customers would be able to save up to 50% on selected small electrical and audio items tomorrow, up to £200 on selected large appliances and laptops and up to 25% on selected tvs.

Ed Connolly, buying director for John Lewis electricals and home technology, said: "Black Friday has become a huge promotional event in America and we have also seen customers respond well to this day in the UK.

"We're really looking forward to sharing incredible deals with our customers on what promises to be a very exciting shopping day."

In a first for Asda, it will mirror the flash sale extravaganza that has been held by parent company Walmart for the past decade.

Asda promised "earth-shattering savings" with deals on electronics, toys and gadgets through to everyday essentials such as batteries, describing Black Friday as "the most dramatic shopping event to ever hit British stores".

Asda's chief merchandising officer for general merchandise, Andrew Moore, said: "Last year Walmart reported their best ever Black Friday event with stores in the US serving over 22 million customers in one day.

"We're taking our lead from them and utilising their know-how to help create an offer that means Asda shoppers can benefit from incredible savings at a time when they really need us the most.

"Given these never-been-seen-before deals, we're anticipating tomorrow to be the busiest shopping day of the year so far, so we would encourage customers to head to store quickly to avoid disappointment, because once stock is gone - it's gone."

The Asda event will launch in-store tomorrow with deals available all weekend whilst stocks last, although the retailer is expecting popular goods such as the LG 42" plasma tv and Cyclone Explorer 7" tablet to sell out within two hours.

Amazon UK managing director Christopher North said: "Since we started Black Friday deals in the UK in 2010, the concept has really caught on and is now a much-anticipated event in the UK shopping calendar.

"Last year we offered millions of pounds off more than 1,000 deals including high-spec coffee machines, signed CDs and Kindle Fire devices.

"This year we'll be releasing twice as many deals to make it easy for customers to save money on this year's must have gifts."

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Shoppers await Black Friday bonanza

This takes time, but once you know the cost of a phone call, putting the dryer on, or a bag of potatoes, it enables you to judge far better how much you can afford to consume.

Once you know the base price, you are in a position to keep your eyes open for a better offer. If you see a discount you can judge for yourself whether it actually constitutes a bargain. For bigger things like utilities it enables you to do a proper price comparison and see if you can cut your bills.

Don't just assume that the premium range is better, try the every-day brand, or even the basic version and see if you spot the difference. Likewise, consider trading down your supermarket from one of the big players to local markets or discounters like Aldi.

If you plan what you buy to match what you actually cook and eat then not only will you be able to budget far more effectively, but you'll also waste much less and find your money goes further without you having to try.

If you can't think of a way to get your meat for less, consider a vegetarian day once a week. If you can't find petrol any cheaper, then work on making your driving as efficient as possible. The more you can think of clever alternatives the less you will have to make painful cuts to make ends meet.


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