Big four supermarkets lose ground to Aldi and Lidl

Adrian Holliday

Damn those cheap Germans. That must be the private response from Tesco, Sainsbury's, Morrisons and Asda as they continue to lose market share to Aldi and Lidl. Latest data from Kantar claims all four major supermarkets lost sales to the two Continental cheapies in the 12 weeks to 10 November compared to last year.

Can the situation be reversed, long term? %VIRTUAL-SkimlinksPromo%