New mums 'paid' to breastfeed baby

Updated
Beastfeeding flashmob
Beastfeeding flashmob

New mothers are to be paid to breastfeed their babies as part of a research project examining whether or not uptake rates will increase if they are offered financial incentives.

Vouchers for Matalan, John Lewis or Mothercare - as well as supermarkets - will be dished out to new mothers if they feed their babies with breast milk.
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