​"Mondeo Man didn't do us any favours," says Ford boss

Alex Robbins
​'Mondeo Man didn't do us any favours,' says Ford boss
​'Mondeo Man didn't do us any favours,' says Ford boss


The managing director of Ford of Britain has said that the 'Mondeo Man' tag used by the Labour Party in the run-up to the 1997 general election has damaged the brand.

Mark Ovenden believes the phrase has led people to believe that the company's cars are no better than average when, he contends, they are.