Aldi posh booze at bargain prices: are you buying?

Sarah Coles
Aldy Bury Sy Edmunds
Aldy Bury Sy Edmunds

Aldi has announced its latest move in its bid to win over middle class luxury-seekers this Christmas. It is selling incredibly high-end alcohol for a fraction of the price. This includes bottles of vintage Napoleon brandy - which usually cost £107 a bottle - for just £29.99.

So how can it do this, and why is it trying?