Poundland slashes prices to 93p as pound shop price war erupts

Adrian Holliday

Pound shop price war! An Ipswich Poundland store has cut its prices to 93p in order to win sales from a nearby 99p Store. The new 99p Store upstart slashed its prices to 94p or less for its new city centre Carr Street debut.

But the Poundland store responded in kind. Which begs the question: would you cross the road to save just 1p? %VIRTUAL-SkimlinksPromo%