Row as Lidl puts Rudolph on the dinnerplate

Emma Woollacott

Lidl is under fire from animal welfare campaigners after launching reindeer steaks as part of its Deluxe range.

It's not the first time that the budget supermarket has sold reindeer steaks. This year, though, they're getting a higher profile as part of a push to attract more middle-class shoppers over Christmas. The company's created a new multi-million-pound advertising campaign focused on higher-end products, including the steaks, sourced from Siberia, which will sell for £7.99.