Virgin Media ad misled, rules ASA

Press Association

Rival broadband companies have had their dispute settled by the Advertising Standards Authority (ASA) after several suppliers accused Virgin Media of misleading customers over its "unlimited" offer.

Both Sky and BT successfully complained about c laims on the broadband section of the Virgin Media website, which said it offered u nlimited potential to "download and browse as much as you like with no caps and no hidden charges" .