Frances Quinn, who was revealed this week as this year's British Bake Off winner, is said to be starting her own business - selling a range of edible birthday cards. The Daily Telegraph said she had been overheard discussing the idea in London, and a spokesperson said she was in the early planning stages.
So is she onto a winner?
Edible cardsBelieve it or not, she isn't the first person to have hit on the idea. You can already buy chocolate gift cards from ediblesworld - which are blocks of chocolate with your photograph and message printed on the front.
One company in the US produces traditional cards featuring pictures of cakes, with a dissolvable flavour strip sealed inside so you can taste the cake on the cover.
Another firm in America prints letters onto cupcakes and delivers them in a box spelling out whatever message you like.
There's also an American bakery that makes cards from fondant icing, with cake bites iced and attached to the front.
Then there are cookie delivery services, which will ice any message on the cookie for you - and more intricate cookies which will incorporate your message with a hand-drawn picture.
Will it work?These goodies cost anything up to £40 delivered, so there's clearly money to be made, and people who are willing to spend this sort of cash on a card.
And although she is not the first person with this idea, there's a good chance that she will be among the best. Anyone who saw Quinn's creative cakes - from the hidden squirrel to the chocolate bread-stick 'matchsticks', knows that she will produce something startlingly creative, clever and original, which should help her stand out from the crowd.
Former winnersIf nothing comes to fruition, she revealed earlier that she had been approached to produce a coffee table book of her elaborate creations. It wouldn't come as a huge shock if she produces a book anyway - given that every single one of the former winners went on to do so.
She could also follow the examples set by previous winners. The first ever winner Edd Kimber worked in a pastry kitchen, produced two successful books, and runs French baking masterclasses in London: a half-day class costs £125.
2011 winner Joanne Wheatley published two baking books, and has a column in the Sainsbury's magazine. She also runs an AGA baking course from home, charging £155 for a day-long course. She runs several a month and her Christmas classes have almost all sold out already.
And last year's winner John Whaite studied patisserie at Le Cordon Bleu, is in the process of writing his second cookery book, and runs baking classes from home. His next class at the end of November will teach pupils to make a gingerbread house. The one-day course costs £140, and all 12 places have already sold out.