Mini reveals details on 2014 Cooper technology
Mini hit back saying that the model was photographed, "absolutely unaware and without make-up," and that punters should reserve judgement for the official images but in the meantime, they can get all excited about the upcoming tech and safety features.
Inside, the Cooper will feature a new heads-up display that projects information onto a small folding screen on the dashboard. Speed, navigation instructions and even infotainment details can be summoned onto the futuristic piece of Perspex at the touch of a button.
The new Cooper will also excel in the safety department with a pedestrian collision warning system and a windscreen-mounted camera that monitors the road ahead and warns of an impending prang with traffic.
If the driver fails to respond to both audio and visual cues, the car will automatically begin braking to prevent or reduce the severity of a crash.
A new cruise control system, automatic high-beam activation and park assist features also bring the best-selling hatchback in-line with some of its high-tech rivals from other reputable German marques.
More details on the upcoming model will be released at the LA and Tokyo motor shows later this month but base level models (with limited amounts of technology as standard) will likely cost around £14,000 with prices rocketing to £18,000 for the potent S models.
Take a look at the gallery below for some technological highlights.