Outrage over change to Cadbury's Dairy Milk

Sarah Coles
Cadbury's tasting stunt
Cadbury's tasting stunt

The UK's attachment to Cadbury's was evident from the outcry three years ago when it was sold to the US giant Kraft. However, the Americans have been undaunted by our nostalgia for the brand, and have changed the shape of the bars - to make the pieces rounder.

Now consumers are complaining that it has changed the taste too.