Mercedes won't make Mini rival
Mercedes currently has no plans to rival the Audi A1 and BMW Mini in the premium compact car market, the brand has revealed to Autocar magazine.
Daimler boss Dieter Zetsche confirmed that the A-Class will remain the smallest model in the marque's line-up for the medium-term future, quashing rumours that Mercedes was planning a model to sit between it and the two-seater Smart Fortwo city car.
Speaking to the motoring weekly, Zetsche said: "It's clear that there's an opportunity for a supermini. Such a car would offer plenty of volume for us, but it would also be tough to make profit from.
"For now, I don't see a need for us to go that way," he said, "but further down the line, it's a possibility."
Zetsche made his comments at the unveiling of Mercedes' latest compact car, the GLA crossover. It joins a range of new small cars which sit on the company's new 'MFA' platform and are powered by efficient four-cylinder engines, including the A-Class, B-Class and new CLA.
A further addition to the lineup is expected, and is rumoured to be a shooting brake-style estate version of the curvaceous CLA.
Mercedes has not ruled out the idea of an upmarket supermini entirely, and may well enter the segment yet, with rival BMW getting ready to unveil its third generation Mini hatchback and even brands such as Alfa Romeo getting in on the act with the Mito.
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