The airline's move is a bid to reward passengers who travel light with the £10 discount on flights from Heathrow and London City airports to Amsterdam, Barcelona, Edinburgh, Glasgow, Paris, Rome, Rotterdam and Stockholm.
While it may be welcomed by business passengers travelling light for a couple of days, city breakers flying for shopping getaways to the popular European cities could see the move as an add-on charge, which is usually offered by budget airlines such as Ryanair and easyJet.
Robin Glover-Faure, BA's head of short-haul, told the Evening Standard: "The hand baggage-only fare at Gatwick has proved very popular with our customers so we're now introducing it on a selected number of short-haul routes from Heathrow and London City.
"If it proves as successful, we plan to roll it out across the whole short-haul network in the coming months."
BA's £10 charge for a 23kg bag is the same as easyJet's fee for a 20kg case and less than Ryanair's lowest charge of £15 for a 15kg bag.
Speaking to The Independent, an easyJet spokeswoman said: "We doubt BA's move will make much difference for customers. With easyJet's better prices, schedule, on-time performance and friendly crew, BA will have to try a lot harder to match the value we offer."
Long-haul flights will not be affected by the "hand-baggage only" launch.
What do you think of BA's "hand-baggage only" fares? Do you see it as a discount or an add-on charge? Leave a comment below.
BA goes budget? Free baggage allowance scrapped on European routes
Reviews on AirlineQuality.com included this scathing comment: ‘Incredibly uncomfortable seats, poor food, rude staff who just wanted to get the meal service out of the way so they could stand at the rear of the plane and chat amongst themselves.’ Hopefully, the merger with British Airways will mean there's a hope for a rise in standards.
These less-than-glowing reviews on AirlineQuality.com say it all: ‘…nothing could be as bad as EgyptAir. Dirty aircraft with disinterested crew. The toilets were filthy, food looked like leftovers from other airlines. The seating is exceptionally cramped and uncomfortable’ and ‘I find the staff on EgyptAir lazy and unprofessional.’ And apparently the seats aren’t cheap either!
Old planes and unexplained flight delays were among the common complaints about this Chinese airline. Customers alternately complained that flight attendants don’t speak English (although some praising the communication skills). Other comments included criticism of the poor quality of the food and service.
Oh dear, customers are not happy with their experience of this airline or its website. Shabby planes, flights being delayed, rescheduled or rerouted without notice or explanation. And the airline got the lowest score for its food. Altogether a big thumbs down from reviewers.
Chinese air travel isn’t coming off well according to Zagat findings. Customer comments on AirQuality.com on this airline’s service included: ‘…poor food, warm drinks, inadequate English language skills of crew (including nonsensical inflight announcements), non-reclining seats… All in all, quite an unpleasant series of flights’ and ‘Be careful to check and re-check your booking, as flight times can (and did) change without notice. You can miss your flight very easily.’
Described by one reviewer as ‘the airline from hell’, you’d be forgiven for giving it a wide berth unless it ups its game considerably! Reviews included: ‘First, the airline could not fine my reservation… then they determined that "someone" had canceled it in spite of my confirming it on their website’; ‘The worst thing was the attitude of US airways staff and the lies they told us. I wouldn't touch them again with a barge pole’ and ‘Most of the staff are rude and unfriendly… All in all a terrible experience. Never again.’
It was the terminal at the airport that came in for most criticism here. Customers commented on the poor bus transfer to the gate and unfriendly staff. Another criticism was that the elderly and passengers with children weren’t properly catered for. And one reviewer said the pilot announced: 'Sorry, we do not fly today. The plane is broken'.
The general stampede for unallocated seats was a common criticism for easyJet. One customer complained: ‘It would cost the easyJet computer nothing to allocate seats and alleviate the impression one is fighting for a place on a bus that may be overfull’; another said: ‘My biggest concern was the feeling of chaos inboard. The safety demo audio was played at a very low volume, and people were speaking on their mobile phones during the safety demonstration, cabin crew seemingly not giving a damn.’ Other complaints include overbooked flights and disorganised service...
Lack of food on international flights, a poorly kept plane and bad service generally were all at the heart of the complaints by travellers. TOne passenger pulled no punches with the comment: ‘My trip from Lima, Peru to Boston was the biggest nightmare of my life next to getting all four of my wisdom teeth pulled while conscious’; another, commenting on the policy of charging for hand luggage, said: ‘Robbing people as they board your airplane should really help your already abysmal tardy departure record…’ and a third summed up with: ‘They charge for everything, their agents are rude, and the flights are overbooked, late, not that clean, and just an awful experience.’ Biggest gripe of all was the charges the airline makes for hand luggage.
It was not hard to find reviewers with a poor opinion of the budget airline. An overriding impression was one of being ripped off. As one customer commented: ‘I've concluded that Ryanair is nothing but a great big social experiment to see how arrogant an airline can get and how low customer service can be pushed before the said airline starts to lose money….We keep coming back to this horrid airline with its miserable service in hope that we'll save a Euro or two. Reality is that we probably end up spending more money than we would have if we opted for a better airline’, while delivered a damning verdict: ‘They have to be the most customer unfriendly company I have come across. Dirty plane when we eventually got on, tired looking and dishevelled cabin crew. What more can I say - a shocking experience that I never wish to repeat.’
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Ten things we love to hate about low-cost flying
BA goes budget? Free baggage allowance scrapped on European routes
Is it just us, or is there something seriously nut so about the concept of paying for the privilege of paying? It's a crazy, mixed-up world when you have to pay £10 to use a debit card which costs the airline around 20p to process. Of course, you could apply for one of the cards which are 'free' to use, but they change all the time and take hours to apply for. If we thought about it too hard we'd only ever sit at home and cry.
My dear, the garishness! Bright orange, purple, lurid yellow... it's enough to make anyone long for the days of a discreet livery of navy, red and perhaps a touch of silver. If you weren't feeling queasy before you got onboard, the combination of lime green uniforms and a £10 gin and tonic should do the job. Pass the sick bag – oh no, that's right, there aren't any.
It's all very well paying £3.99 for your flight to Stockholm, but you won't be feeling so clever when you land in a field in the middle of nowhere, surrounded by lakes and forests, with no capital city in sight. Add on the taxes, extra charges and an hour and a half taxi ride into town and suddenly the national carrier flying to the main airport is looking like a pretty good deal. Especially when you factor in the professional service and free prawn sandwich you would have got...
Ah, the joys of the online no-frills airline booking procedure... First off, you have not got a choice: you can only book via the internet (the chances of finding a real live human to book with are about as high you being able to travel on one of the special offer days). You've then got to navigate the site without accidentally hiring a car, paying for golf clubs or adopting a small child. By the time you remember to print out your boarding pass within the correct time period, you're in serious need of a holiday...
The recent story about a certain airline which gave a man a sandwich and a drink after he suffered a cardiac arrest – and then charged him for it – just about sums up the no-frills airline attitude to catering. It's all about the money, money, money. So, three letters for you: B.Y.O.
Seriously, what is up with people who pay for speedy boarding? You haven't spent enough on extra taxes, credit card charges, baggage fees? Sure, whack on another hefty charge while you're at it, just so you can stand in the front of the queue and feel superior. The plane's not going anywhere until the povs at the back of the queue are on too, so save the twenty quid – you'll need it to pay for your cheese sandwich on board.
No, no, we don't really need to take anything with us on our holiday, honestly. We may be going to Norway for two weeks in January, but a toothbrush, t-shirt and a pair of flip-flops will do us just fine. The book, nappies, wet wipes and baby food ? No problem, they'll slip right into the one bag too, that's fine, don't need them at all, yes stick them in the overhead locker miles away from my seat, too. Marvellous.
Remember in the old days when the seat in front of you had a pocket you could stow your bits and pieces, magazines, bottle of water etc, instead of having to strew them all over the floor? They might be saving space and weight, but when your three-year-old starts projectile vomiting and the seat belt sign's on, suddenly a seat pocket full of sick bags makes a lot of sense. Ah, sweet revenge...
Jeez, there's nothing like 29" legroom pitch and a non-reclining seat back to force you to practice your yoga moves. Like human origami, we fold our limbs into unnatural shapes and wonder why we can't feel our feet by the end of the flight. And we're relatively normal! What it's like for a 6ft 7" man, or a 7 month pregnant woman with a 20 month old on her 'lap' doesn't bear thinking about...
OK, when you're paying more for your beer than your air fare, you can't expect silver service, but would a smile hurt? We feel for the cabin crew dealing with leery stag weekenders and bitter businessmen whose companies won't cough up for a proper airline, but it would be nice to be treated slightly more like a human being, less like a walking wallet from whom to extract as much cash as possible in a two hour period. Scratch card, perfume, magazine, £2.50 bottle of water, anyone?