Marks & Spencer woos customers with major store revamp

Marks and Spencer is planning big changes to its stores to help turn around its decline in popularity over the past few years.

In an effort to improve its dowdy image, it's introducing so-called Welcome Zones at the entrance to each shop, highlighting the latest trends and most popular lines. The aim is to boost sales of its Autumn/Winter womenswear collections, currently featuring in the 'Leading Ladies' marketing campaign.
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