Tesco ad misleading, rules watchdog

Updated
Tesco
Tesco

A national press ad taken out by Tesco following the horsemeat crisis misled consumers by implying that all retailers were likely to have sold contaminated products, the regulator has ruled.

The two-page ad stated: "What burgers have taught us", and went on: "The problem we've had with some of our meat lately is about more than burgers and bolognese. It's about some of the ways we get meat to your dinner table. It's about the whole food industry. And it has made us realise, we really do need to make it better."
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