Christmas hits the shops in August

Sarah Coles
Victoria Pendleton's bike range
Victoria Pendleton's bike range

Brace yourself, because as the 'Back to School' displays start to come down, we are seeing the first of the Christmas goods in the shops and supermarkets. There are now 17 weeks until Christmas - and we can expect the hard-sell to crank up a gear with each passing week.

But is this such a bad thing.
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