Tesco fined for 'half price' strawberries

Sarah Coles

Tesco has been fined £300,000 for a misleading promotion it ran in the summer of 2011. It had been selling 400g punnets of British strawberries for 'half price' for weeks, when it finally tested pensioner Daphne Smallman's patience to the limit. She approached Trading Standards, who took up the case.

It emerged that Tesco had been misleading customers - and the chain was fined.