Chingford is apparently the luckiest pace in the UK. The Essex town, known as the childhood home of David Beckham and the resting place of the Kray twins, has been singled out by Ladbrokes as home to its luckiest punters.
So why has it awarded this honour to Chingford, and where else is in contention for the title?
Ladbrokes was researching its football accumulator bets from last season, to find the places where punters took home the most cash. Chingford topped the list, where betters won over half a million pounds, and an average of £5,000 each - and wags at the company immediately renamed it ker-Chingford.
Alex Donohue of Ladbrokes said: "There must be something in the water in Chingford. Football fans there clearly have the magic touch when it comes to landing huge wins."
The top 20 was named as:
Tylorstown, Rhonda £200,450.00
Rawyards, Airdrie £200,020.00
London West End £199,468.00
City of London £174,564.38
Cherry Hinton, Cambridge £120,958.00
Gilmerton, Edinburgh £108,822.11
Yardley , Birmingham £107,678.09
Alvaston, Derby £106,028.00
Treharris, Merthyr Tydfil £100,577.00
Kings Lynn £99,387.12
Shenley Church End, Milton Keynes £99,021.10
Camden, London £98,784.19
On this list, special mention has to go to tiny Tylorstown in Wales (population 4,100) ranked 6th on the list with an incredible total payout of £200,450, with more money won from large-payout football bets there than in the West End of London.
The richest self-made Brits
Is Chingford the luckiest town in Britain?
The Monaco-based billionaire is said to be worth more than £4.2bn, with Topshop and Topman among the country's most successful brands. His first job, aged 12, was working for a shoe importer. He set up his first business at 15 with a £20,000 loan, on-selling imported jeans from the Far East to London-based retailers.
Branson's first successful business venture came in 1976 when he set up Student magazine aged just 16. In 1970, he founded a mail-order record retailer and within a year had opened his first shop on London's Oxford Street – Virgin Records. His fortune is estimated at £3.085 billion, according to the Sunday Times rich list.
The inventor gave his name to the household vacuum cleaner that would make him a fortune of £1.45 billion. James Dyson first reinvented the vacuum cleaner with the launch of his dual cyclone bagless 'G-Force' cleaner in 1983, followed more recently by the hand dryer and the fan. In 1997, Dyson was awarded the Prince Phillip Designers Prize, and elected a Fellow of The Royal Academy of Engineering in 2005.
Founder of Specsavers, Bristol-born Dame Mary Perkins is Britain's first female self-made billionaire, reportedly worth £1.15 billion. The 67-year-old and her husband Douglas, 68, founded the eye-care company in 1984 and they can now boast more than 900 stores across Britain. Perkins was made a Dame Commander of the Order of the British Empire in 2007 as recognition for her work.
Recently retired Beckham is the highest earner in British sport, according to the Sunday Times Sport Rich List. 'Brand Beckham' that has seen the 38-year-old amass a fortune of £165 million from endorsement deals and salary payments from his company, Footwork Productions, over the last decade. But Beckham is still some way off the richest sportsman in the world - golfer Tiger Woods, who is worth a staggering £570m.
Yorkshire Tory peer Lord Kirkham entered the billionaire league in 2010 when he sold his furniture company, DFS, for a reported £500m. In 41 years, Kirkham grew the brand, which started on the outskirts of Doncaster, to 79 stores, three factories and more than 2,600 staff. He received a Knighthood in 1995, a Peerage in 1999 and a CVO in 2005. He now owns a large share in Iceland supermarkets and is worth a reported £1.1billion.
The former Beatle takes the top spot in the Sunday Times Rich List of musical millionaires, sharing a £680 million fortune with his wife Nancy Shevell. McCartney has topped the list of wealthy musicians every year since it was formed 1989 when his fortune was estimated at £80 million.
The chairman of Carphone Warehouse and Talk Talk, Essex-born Dunstone, 46, started his retail empire selling mobile phones from his west London flat in 1989. His fortune rose by £396 million to £1 billion in a year, after the demerger of Carphone Warehouse and Talk Talk. Carphone Warehouse is Europe's largest independent mobile phone retailer and Dunstone was awarded a Knighthood in 2012 for services to the mobile communications industry.
Author of the hugely successful Harry Potter series, Joanne Kathleen Rowling, has a net worth of £560 million – making her the world's richest author. Rowling wrote the first Potter books on a manual typewriter while a single mother living on benefits. The manuscript for the first Harry Potter novel was rejected by 12 publishers and when finally accepted, Rowling received an advance of just £1,500. Harry Potter is the highest-grossing film series of all-time and the brand has been estimated to be worth as much as £10 billion.
East-ender Lord Sugar, best known for his no-nonsense judging on BBC1s The Apprentice, started his career at 16, selling car aerials and electrical goods out of a van he had bought with savings of £50. In 1968 at the age of 21, Sugar started home electronics company, Amstrad (short for Alan Michael Sugar Trading). By the age of 40 he was worth about £600m. Sir Alan sold Amstrad in 2007, and is now worth a reported £770m, with much of his wealth coming from his extensive property empire.
Discover More Like This
BACK TO SLIDE
Other lucky towns
Chingford may well be enjoying its new-found-fame, but it shouldn't get too carried away, because it has competition for the title of luckiest place in the UK.
According to the National Lottery, Birmingham is the luckiest place in the country to buy a lottery ticket. Since the lottery was launched, 94 millionaires have been created there. A spokesman said: "Congratulations to the people of Birmingham – they have been living through almost two stunning decades of luck and can celebrate being number one in the UK."
Alternatively you could measure it by wealth - in which case Windsor is the luckiest town in the UK - with the most dollar millionaires in the UK (followed by Weybridge, Sevenoaks, Beaconsfield and Henley on Thames)."
But what do you think? Do you feel lucky to live in your town? Let us know in the comments.
10 wealthiest small towns in the UK
Is Chingford the luckiest town in Britain?
Windsor is top of the tables for the UK's wealthiest towns and villages, according to research published by WealthInsight. The Berkshire town is home to 850 dollar millionaires (people with assets of more than US$1m, or £653,424)
Weybridge is second in England with a population of 19,500 and 800 to 850 millionaires.
Sevenoaks has a population of 18,500 and between 800 to 850 millionaires.
Andrew Amolis, analyst at WealthInsight said Beaconsfield's position, at number four, was "unsurprising." "It has the highest average house price outside of London (over US$750,000 per home). It also has the highest average income per household of US$110,000."
Henley-on-Thames, at number five on the list, is the town where numbers of millionaires is growing fastest, the research suggests. The number of so-called high net worth individuals increased by 25% between 2007 and 2012. "This compares very well with general UK millionaire numbers which declined by 9% over that period," said Andrew Amolis, analyst at WealthInsight.
Marlow just missed out on a top five rank with 14,000 inhabitants and between 350 and 400 millionaires in residence.
Hale is the highest-rated town closest to Manchester with a population of 15,300 and between 300 and 350 millionaires.
"Alderley Edge is considered to be the most affluent town in the North West, particularly Whitebarn Road which is one of the most expensive streets in the UK," said Andrew Amolis, analyst at WealthInsight.
Bray is number nine on the list and is home to Heston Blumenthal's Fat Duck restaurant. Bray has a population of 4,600 and counts more than 300 millionaires among its residents.
Ascot finishes tenth in the list with a population of 11,600 and between 250 to 300 millionaires.