Is this Jenson Button's most cringeworthy ad yet?
Jenson Button is particularly notorious for this kind of caper, having represented brands as diverse as Head & Shoulders and Santander in his own, uniquely wooden way.
Now he's back, teaming up with Nascar legend Tony Stewart in a brace of adverts promoting Mobil 1 engine oil.
Watch as the pair indulge in a little healthy one-upmanship, riding exercise bikes and doing the splits, and wonder why they suggest using the engine lubricant on your joints will aid your flexibility...
The ads are a touch more tongue-in-cheek than Button's previous efforts, with the F1 champ even looking as though he's enjoying himself. However, it's a reminder that however god-like F1 drivers may be on track, they're only a marketing man's poorly conceived idea away from becoming a brand endorsing performing monkey.
You can watch both adverts in full below