Tesco wins ASA row with Sainsbury's

Updated
Tesco and Sainsbury's
Tesco and Sainsbury's

Tesco has survived a challenge to its Price Promise campaign by rival Sainsbury's, who complained that it ignores the ethics and provenance of food production.

Sainsbury's made a formal complaint to the Advertising Standards Authority (ASA) about Tesco's money-back pledge, claiming that it misled consumers because it did not take "important product attributes" into account.
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