£13 Aldi own-label whisky grabs gold

An Aldi own-label eight-year-old Scotch has grabbed a gold medal at the International Wine and Spirits Competition. Price? Just £13. The judges praised its "complex nose" and "fruit-filled finish".

The cheapie supermarket's Monsigny £12.99 champagne also picked up praise and its £10 gin isn't bad too - say the experts. Do you always get what you pay for? %VIRTUAL-SkimlinksPromo%

Scotched competition

The Highland Black 8 Year Old Scotch Whisky is, claims Aldi, made from a blend of the finest Scotch grain and malt whiskies "giving it a rich and sophisticated taste". Think citrus, vanilla and ripe malty notes plus "super smooth flow".

"It's great to see that the world's leading drinks experts agree with us," says Tony Baines, MD Buying at Aldi."It just goes to show that buying world-class drinks doesn't have to cost the earth."

Recession-hit British shoppers may well agree, though the likes of Tesco, Sainsbury's and Morrisons won't thank them for acting on it. Recent Kantar Worldpanel figures show the four main supermarket players are increasingly ceding market share to the likes of Aldi and Lidl.

Middle class + hipsters

For the last quarter, Aldi took 3.6% of the UK grocery market while Lidl had 3.1%. Combined, a 6.7% (and growing) take. Middle class shoppers are increasingly spending more per visit too, with Aldi recently taking a +9% gain in per visit from shoppers for the last 12 weeks up to 22 June.

Other Aldi bargains that slipped down well for the experts included Highland Earl Blended Scotch Whisky (70cl, £11.99) and Clarke's Kentucky Bourbon Whiskey (70cl, £12.49), both taking home silver and silver outstanding medals at the International Spirits Challenge and International Wine and Spirits Competition.

Whisky is apparently enjoying something of a hipster renaissance, losing the retired, pipe-and-slippers image somewhat, thanks to savvy marketing. There's also a craft and tradition attached to the drink, say whisky lovers, with a growing number of artisan producers.

On another level, it's a simple drink - just barley, water, yeast. The Scots also now have some competition, from the English. Some years ago the English Whisky Company was founded in a Norfolk barn and is now producing 150,000 bottles a year.

Seven of the craziest supermarket glitches
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£13 Aldi own-label whisky grabs gold

One of the most popular glitches, was a wine deal at Tesco back in November 2012, where a series of offers clashed, leaving a bottle of £9.99 wine selling for £1.50.

The 'three wines for £10' deal apparently clashed with a '25% off when you buy six or more bottles' deal. The 25% was accidentally taken off the original price rather than the reduced one, leaving the wine at rock bottom prices. Deal-hunters cleared the shelves around the country.

Perhaps the most popular glitch from Tesco came in June 2011, when instead of taking £4 off the cost of a £20 case of beer, the supermarket accidentally started selling the cases for £4. The ensuring rush was nicknamed the 'beer stampede'.

Sadly not every supermarket pricing glitch comes with such a happy ending for consumers. In March last year the bargain-hunters thought their luck was in, when Tesco accidentally priced the new iPad at just £44.99 instead of around £650. Sadly it spotted the mistake before shipping the goods. The small print on its website meant it could refuse to sell at this price, and refund their customers instead.

In September 2012, Asda was responsible for one of the most expensive glitches. The Asda Price Guarantee offered vouchers to customers who could have got their shopping cheaper elsewhere.

However, when certain trigger products were in the basket, the supermarket massively under-priced the shopping at other supermarkets, and offered huge vouchers to shoppers. In many instances the vouchers came to roughly the same as the cost of the shopping.

In April, a mistake on their website resulted in Tesco selling 8 packs of Bulmers cider 568ml bottles for £5 - rather than a six pack for £8.

Deal-hunters snapped up the deal online, and had varying degrees of success. Some had their order delivered in full, others had six delivered for £5 - and were able to negotiate their way to another two, while others were offered six for £5 or their money back.

October last year saw one of the most famous glitches, when Tesco Terry's Chocolate Oranges were subject to two deals at the same time, and the price dropped from £2.75 to 29p. There were plenty of people getting chocolate oranges last Christmas.

A buy-one-get-one-free deal went awry at Tesco in March. People putting four tubs of I can't Believe It's Not Butter or Oykos yogurt packs into the trolley were only being charged for one.

Soon the online deal-hunting community was in action, with one person bagging 50 tubs of butter and 22 pots of yogurt for £8.79 - a saving of £133.89.


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