There's no prizes for guessing why Rosie Huntington-Whiteley was picked to be the new face - and body - of ModelCo cosmetics - the reasons were perfectly clear as she took part in a photo shoot for the company in Australia.
Rosie jetted into Oz last week to shoot the campaign, and was spotted posing for pics at Hayman Island beach.
The model looked flawless in a two-tone bikini featuring leather straps.
Hayman Island is the most northerly of the beautiful Whitsunday Islands, part of the Cumberland Islands, which are located off the coast of Central Queensland.
Hayman is a private island open to the public, most famous for its luxury resort which was built in the 1950s by millionaire Reg Ansett.
According to its website, Hayman Island resort offers "astonishing natural beauty, restorative peace, action-packed activity and indulgent culinary experiences", as well as "a front-row seat to the Great Barrier Reef and a world of leisure and adventure".
And it looks like Rosie's having a ball.
See a host of stars on holiday below:
Gemma Atkinson shows off washboard abs in pink bikini on holiday
Former Pussycat Doll shows off bikini body in Florida