Car dealership reaps benefits of female sales staff

Leon Poultney
Car dealership reaps benefits of female sales staff
Car dealership reaps benefits of female sales staff

A Kia dealership in Greater Manchester is feeling the benefit of a "woman's touch" when it comes to selling cars to female customers.

Despite being in the lowly seven per cent of female car executives, Kate Leach, a top-performing sales specialist at the Middlebrook Retail Park believes that female customers feel more comfortable around salespeople of the same sex, which can lead to a spike in sales.