The town of Vietri Sul Mare, on Italy's Amalfi Coast, has banned holidaymakers from wearing swimwear in public areas - unless they're on the beach.
The Daily Mail reports that women who are caught walking around the town in bikini tops, or men who go bare chested, will now face a fine of up to €500.
According to The Huffington Post, the ban on bikinis was introduced back in 2010, but the town's mayor, Franco Benincasa, has decided to reaffirm the law and enforce the fines.
He told the Daily Mail: "By enforcing the law we wanted to warn those coming in Vietri that you need to observe a certain decorum when you are here.
"As in many other seaside resorts in Italy, we in Vietri wanted to emphasise how respect and good behaviour go hand in hand with tourism."
Now, anyone who flashes too much flesh - especially near the marina - could find themselves out of pocket.
Town spokesperson Andrea Pellegrino told Italy's The Local that enforcing the law is essential to maintain "the area's image".
Vietri Sul Mare isn't the first town in the area to implement a bikini ban. Another coastal town in the region, Castellammare di Stabia, banned 'very skimpy clothes', along with blasphemy and football kickabouts, in 2010.
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Secret Italy: Where to escape the crowds
Italian town bans bikinis: 500 Euro fine for holidaymakers
Secluded Lake Orta has as much beauty as Italy's higher-profile lakes but is far less touristy, making it perfect for a romantic break. It's just seven miles long and a mile wide, and in the middle lies the Isola San Giulio which is home to a convent. The lake's hill town, Orta San Giulio is a real treat with winding cobbled lanes, fishing boats pulled up to the waterfront and the 16th-century Palazzo Penotti Ubertini arts space. How to get there: Around 1.5 hours' drive from Milan
Ostuni, the 'White City', is famed for its whitewashed houses overlooking the gorgeous Ionian Sea. Its pretty old town offers a plethora of bars, cafes and restaurants, and keen shoppers shouldn't miss the antiques market held every second Sunday of the month, with everything from jewellery to books and furniture on sale. Travel around 25 August when Ostuni's locals celebrate La Cavalcata, with a parade of horsemen dressed in red and white taking to the streets. How to get there: Around 50 minutes' drive from Brindisi
Avid skiers should head to Abruzzo's Roccaraso ski resort for over 120km of piste to enjoy. It's not just a cheaper alternative to the Alps but a real hidden gem as most skiers don't think of heading to Italy's south for its slopes. The picturesque resort is surrounded by beech woods and is one of the few places you can escape the crowds and experience empty pistes. How to get there: Around 1.5 hours from Pescara
Popular with Italian families from southern Italy who flock here in the summer, Praia a Mare on the coast of Cosenza has beautiful beaches and crystal blue waters. Just off its shore is Dino Island, where you'll find three sea caves to explore. It's the ideal place to bring the kids for a laid-back family holiday or for adventurous travellers who can try their hand at scuba diving or cliff jumping into the sea. How to get there: Around 2.5 hours from Naples
The tiny village of Castelmezzano is perfect for a day trip you won't forget. It's overlooked by rugged mountains and great for getting a taste of how southern Italians live - picture old men chatting on street benches. It's also the place where thrill-seekers can take to one of Europe's fastest and highest zip-wiresThe Flight of the Angel, which releases the brave 400m above ground. How to get there: Around 2.5 hours' drive from Naples or Bari
Just a weekend break in the mountain town of Bergamo is enough to fall in love with its impressive art and architecture, and a must-see is the 12th-century Santa Maria Maggiore church for its stunning, ornate interior. Just north of Bergamo is the charming Lake Iseo: a great alternative to the popular Lakes Como and Garda and surrounded by countryside, vineyards and medieval castles. How to get there: Around 50 minutes' drive from Milan
Ponza is the largest of the Pontine Islands and the place to see real Italy while rubbing shoulders with wealthy yacht owners. The main areas are Ponza Porto, a vibrant harbour with a variety of bars and restaurants, and Le Forna in the north with its natural pools and beautiful white cliffs. How to get there: Around 3 hours' drive from Rome (including ferry trip)
Avoid the crowds of the Amalfi coast and head to Cilento in Salerno for its unspoilt beaches and mountains. The biggest attraction is the Vallo di Diano National Park, which is the second biggest national park in Italy and boasts natural beauty, wild mountains and beautiful coastline. For foodies, Tenuta Vannulo, an organic water buffalo farm is a must-visit where you can see buffalo milk transformed into mozzarella. How to get there: Around 2 hours' drive from Naples
The spa town of Saturnia is nestled in the unspoilt Maremma region of Tuscany and known for its hot thermal springs. Legend has it that they were created when Saturn was angry and sent down lightning to the town. There are hotels in the area offering use of their thermal pools but for an authentic spa experience you should go to the river where you'll find local Italian families bathing in the cascades of the springs. How to get there: Around 2.5 hours' drive from Rome
Famous for its baroque architecture and being a UNESCO World Heritage Site, Noto in Syracusa is made up of crumbling palaces, houses and churches that were restored after an earthquake hit the city in 1693. Just taking in the beauty of its 18th-century buildings, wandering the narrow streets and sipping Noto's famous wine made from Nero d'Avola grapes will give you a real taste of Sicily. How to get there: Around 1.5 hours from Catania