Video: Sebastien Loeb smashes Pikes Peak record
Loeb didn't disappoint, covering the 156 corners of the 12.42-mile route in 8min 13.878secs and obliterating the previous course record – set by New Zealander Rhys Millen – by over 90 seconds.
Managing an average speed of 87.47mph, he was obviously undaunted by the sheer drops and immovable trees that line the route.
Millen himself has admitted that Loeb's record will be unbeatable.
Speaking to CarAdvice, he said upon being asked if he could beat Loeb: "Not on this road, not in this car. If they have a good run on Sunday you will never see that record fall again."
Click play below to watch Loeb's record-breaking Pikes Peak run in full.