Holidaymakers are being warned to take extra care on hotel balconies, following a disturbing spike in the number of young people killed or injured in falls this year.
ABTA and the Foreign and Commonwealth Office have joined forces in an awareness campaign to prevent more hotel balcony accidents.
As part of the campaign, young people visiting resorts will be handed leaflets which include the story of Jake Evans, 18, from Liverpool, who narrowly survived a fall from a seventh floor balcony last year after drinking on a night out.
There have already been seven falls from hotel balconies this year, most involving young people - usually between 18 and 35 - and often involving alcohol. Three resulted in death while the others were seriously injured.
Two weeks ago, Liam Davies died after falling more than 130ft from his balcony after a night out with friends in the resort of Sunny Beach, Bulgaria.
And earlier this month, Sean Kelly, 24 was seriously injured after falling from a hotel balcony in Magaluf, Majorca.
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