Video: Sebastien Loeb squeezes in some Pikes Peak practice
Peugeot and Red Bull have created this riveting video that features the man himself getting to grips with some of the 156 turns and acclimatising himself to the 14,100ft altitude at the finish line.
The not-so-little Peugeot 208 doesn't look too shabby either, but then again, it does pack a remarkable 875bhp from its monster twin-turbo V6 engine that's mounted in the rear.
A gigantic rear wing, extended front skirt an plentiful scoops and crevices also help to keep the rapid Pug glued to the loose surface. The awesome Red Bull livery helps to make it look a bit cool, too.
The video below gives a great insight into what it's like to pilot that sort of power up a mountainside with very little between driver and sheer drop below.
Press play and get prepared to be blown away