'Social life' payday loan ads axed

Text messages promoting a payday lender have been banned for suggesting that the loans are suitable for funding a social life.

The three messages for firstpaydayloanuk.co.uk said: "Hi mate. I'm still out in town, just got £1000 in my account from these guys..," "I'm still out in town, just got £850 in my account from these guys..," and "You have been pre-approved for up to £1000 cash today. Apply now...and receive your cash within 15 minutes."